On October 1, 2011, tweet2hold debuted at Nuit Blanche. An art project that asked strangers to share a secret about the future via Twitter, tweet2hold created a tweetcage filled with 2,525 paper bird sculptures. With assistance from the Toronto Origami Society, over 1,200 birds were folded live during the 12-hour event, held at the Bata Shoe Museum.
By asking that secrets be sent using the @ reply feature of Twitter, tweet2hold playfully flirted with notions of public and private. Each bird had a secret printed underneath its wings, hiding in plain sight. Created by Toronto media collective the Brototypes, tweet2hold is a site-specific adaptation of txt2hold, a CFC Media Lab interactive art project.